GeniSoy Company Information
Based in Fairfield, California, GeniSoy Products, Inc. is
one of the largest providers of soy protein products (GeniSoy)
and sports nutrition (MLO) in the United States, offering
consumers high quality, good tasting, affordable protein
bars, shakes and snacks.
MLO Products began in 1964 as a manufacturer of sports
nutrition bars and protein powders. When MLO was asked to
start creating isolated soy protein products for
institutional research on the health benefits of soy, the
GeniSoy brand was officially launched based on the
immediate acceptance and success of the products
developed.
When the FDA concluded in 1999 that foods containing soy
protein included in a diet low in saturated fat and
cholesterol may reduce the risk of coronary heart disease
by lowering blood cholesterol levels, the first GeniSoy
products were made available as a vehicle for bringing
soy’s health benefits to consumers in a convenient,
economical and great-tasting form.
The MLO family of protein powders/shakes includes Mus L
Blast, Brown Rice Protein, Milk & Egg Protein, All
Vegetable Protein and Super High. These products mix to
create great tasting, high protein delivery shakes
suitable for a healthy and/or athletically active life
style. Complementing the shakes are MLO Bio Protein Bars
and Extreme Bars, which deliver 21 and 30 grams of
protein, respectively, in each bars. Additionally, MLO
Xtreme Bars provide 5 grams of Creatine to promote rapid
muscle recovery after workouts or high performance
athletics.
The GeniSoy family of soy protein products includes bars,
shakes, powders, soy nuts, trail mixes, soy crisps, potato
soy crisps and low carb bars. GeniSoy uses only IPP
Certified, non-GMO (non-genetically modified organism)
soybeans. GeniSoy products retain their
naturally-occurring levels of healthful isoflavones and
include the same soy protein proven to reduce the risk of
heart disease by lowering blood cholesterol.
GeniSoy’s mission is to provide convenient, delicious and
affordable soy food products that make it easy to
incorporate the benefits of soy in the average person’s
everyday diet. |
