Natures Best Company Information
In January 1987, Nature’s Best had its first major
breakthrough. Carbo Power was launched. Carbo Power is a
16oz high carbohydrate beverage designed to enhance the
energy levels of all athletes. This drink was a smashing
success. It was received well by weightlifters,
bodybuilders, cyclists, runners, football players etc.
University athletic programs such as UCLA, University of
Alabama and many others began using Carbo Power with great
enthusiasm. Professional teams like the New York Jets,
Buffalo Bills, Green Bay Packers, Indianapolis Colts, New
York Rangers, Pittsburgh Penguins and New York Knicks also
began using Carbo Power regularly.
Since 1987 our Carbo Power business has expanded into
Canada, Puerto Rico and throughout Europe.
Midway through 1988, Nature’s Best created its “Perfect”
concept. The registered trademark of Perfect represents a
group of products: tablets, bars, beverages and powdered
drink mixes containing Perfect protein (egg whites). This
marketing strategy began our second surge. Perfect enabled
Nature’s Best to break into health food store distribution
with a bang. General Nutrition Center (GNC) put this
product line, along with Carbo Power, into all of its
stores nationwide, along with several other major health
food store distributors.
Nature’s Best products are now distributed worldwide. In
1993, a study conducted by GNC acknowledged Nature’s Best
as the second most recognized sports nutrition brand in
America.
Products are advertised monthly in Muscle & Fitness, Flex
and Ironman.
Over the years, Nature’s Best has continued to grow
through opening new markets. In July 1998, Nature’s Best
revolutionized the meal replacement supplement industry
with the introduction of Isopure. Isopure is the first
meal replacement/after workout supplement to have 50 grams
of only 100% Pure Ion Exchange Whey Protein Isolate. All
of the impurities such as fat and lactose have been
removed to provide the athlete with the cleanest tasting,
most refreshing product of its kind. Isopure is also
available in a Zero Carb and Low Carb version. All
formulations of Isopure are lactose free, which means less
gastric disturbance with minimal bloating, a huge
advantage to those who are lactose intolerant.
Continuing to expand on the Isopure franchise, a
preservative free Isopure beverage was introduced in a
glass bottle. Today, Isopure glass is available with and
without carbs, depending on your needs.
In February 2000, Nature’s Best introduced the Perfect
Solid Protein family of meal replacement bars. Solid
Protein bars at the time of the launch contained less
sugar than any similar product in the market. In 2002,
Solid Protein was updated and improved. The newest version
contains no collagen or gelatin protein. Since
collagen/gelatin protein are missing a key amino acid, on
it’s own it has little or no value as a protein source.
Most of the similar bars still contain undetermined
quantities of gelatin protein.
Our latest launch is the Strata Triplex Energy Bars, which
contains 15 grams of protein and has an unbeatable taste.
Three delicious layers; one is caramel and nuts, another
is protein and finally a rich chocolate layer that
envelopes the bar. This 56-gram bar should satisfy almost
everyone’s sweet tooth while providing a healthy snack and
only 3g of sugar. Most importantly, all of our bars are
shipped directly to company owned distribution centers and
stored in a temperature-controlled environment to ensure
the freshness of each and every bar. |
