Alacer Emergen C Company Information
Overview
Alacer Corp., based in Foothill Ranch, CA, develops,
manufactures and markets vitamin supplements. Alacer is a
world leader in vitamin C innovations. The company
develops Vitamin C products in the form of mineral
ascorbates, the “real Vitamin C,” which when compared to
traditional Vitamin C products have increased health
benefits and no adverse side effects.
Since vitamin C is an acid (ascorbic acid) which can
irritate the kidneys, bladder and intestines, side effects
associated with Vitamin C intake in large doses include
heartburn, nausea, flatulence and diarrhea. Researchers
have found that ascorbic acid was really just an
intermediary form of the vitamin and that in the form of
mineral ascorbates it could provide all of the health
benefits with none of the side effects. Mineral ascorbates
are produced naturally by most animals (but not humans),
yet when consumed regularly by humans serve as excellent
transporters of Vitamin C to the over 70 trillion cells in
the body. Mineral ascorbates have additional benefits,
including increased energy, improved vision and reduced
susceptibility to the common cold.
Beginnings
Jay Patrick, founder, president & CEO of Alacer first
became interested in Vitamin C over 30 years ago. At age
58, Patrick began researching mineral ascorbates and using
them in various supplements. In 1972, Alacer Corp. was
established to begin developing Vitamin C products
focusing on the “real Vitamin C,” mineral ascorbates.
ProductsEmergen-C™ is an effervescent vitamin c drink mix
which comes in many flavors and contains up to 1000 mg. of
vitamin C as mineral ascorbates in addition to 32 mineral
complexes and B vitamins. Emer’gen-C is America’s favorite
vitamin C drink mix and is sold in health food stores
(where Alacer holds 40% of the market share) as well as
drug stores and grocery stores. Sales outlets include:
Wal-Mart, Walgreens, Sav-on/Osco, Kroger/Ralphs,
Albertsons, Vons, Smith’s Food & Drug, Safeway, Trader
Joe’s, Fred Meyer, Fry’s, GNC, Wild Oats and Whole
Foods.Super Gram II & III™ are timed-release tablets
designed to deliver 1,000 mg of vitamin C per tablet. Also
comes in a juice enhancer powder form.Miracle Sports
Water™ is the world’s only water specially designed for
today’s active lifestyle fortified with electrolytes
potassium, calcium and manganese.Electromix™ is a water
additive and supplement that contains the same
electrolytes found in the Miracle Sports Water.Vitastic®
Health & Beauty Care products are the only health and
beauty care products to offer a patented nutrient delivery
system. Essential vitamins and minerals can penetrate the
skin in seconds, getting directly to the cells, muscles
and connective tissues.
Fast Facts
Alacer Corp. was founded in 1972 by Jay Patrick
19631 Pauling, Foothill Ranch, CA 92610
(800) 854-0249 - www.alacer.com
Tim Welch, CEO, President
Ron Patrick, Executive Vice President, Vice President,
Operations
Bruce Sweyd, Vice President, Marketing & Sales
Mirwais Niazi, Sales and Marketing Manager
Melissa Peters, Marketing and Media Relations Manager
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