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NEXT PROTEINS HARNESSES THE WONDERS OF WHEY
CARLSBAD, Calif. – As a three-time Olympic athlete, David
Jenkins spent his entire life ensconced in a world of nutrition
and fitness. Always looking for new and better ways to enhance
his own performance, he found that the best source wasn’t new at
all. Instead, it was a product that has been around for
centuries – whey.
In ancient Greece, whey was revered for its extraordinary
health-promoting powers. Hippocrates (often referred to as the
father of modern medicine) insisted that his patients consume a
daily dose of two liters of whey per day. Back then, no one knew
the specifics of amino acids and immunoglobulins, they just knew
that whey helped fight disease and promoted a healthy, strong
body.
Fast forward to 1989 – Jenkins decided it was time the world
learned about the wonders of whey-based proteins. So, he went to
work in his garage and developed the first whey marketed to
fitness buffs as a natural performance enhancer. Four years
later, Jenkins had turned his small venture into America’s
number one selling protein powder…NEXT Proteins was born.
Today, NEXT Proteins is the manufacturer and distributor of one
of America’s best-selling proteins, Designer Whey. This
specialized whey protein has been proven in three university
studies to help promote lean muscle gains and assist in fat
loss. With a low carbohydrate, high protein nutritional profile,
Designer Whey is perfect for anyone with an active lifestyle.
Since it’s 98 percent lactose-free, it’s suitable for the
millions of individuals who suffer from lactose intolerance.
Designer Whey is also the muscle behind all of the company’s
innovative, great-tasting products like Designer Whey Protein
powders and Designer Whey Protein Blast sports drinks.
Always focusing on great taste and innovation, the company
introduced the world’s first protein candy bar – DETOUR – in
late 2002. Today, DETOUR is the fastest-selling protein bar in
history and spawned the company’s introduction of two other
great-tasting protein bars – U-TURN and ONEWAY.
As the company continues to grow, Jenkins’ passion for
introducing great-tasting whey products continues. NEXT Proteins
has invested more than $4.7 million in research and development
over the past 15 years. The company’s continued commitment to
clinical testing ensures that the company creates only the very
safest and finest whey-based products.
From the very beginning, NEXT Proteins has been committed to
excellence, delivering only the best-tasting, health-minded
products in the industry. Through research and innovation, the
company will continue to wow the world with the wonders of whey
by introducing breakthrough products with a new state of taste.
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